New format catches on
Kodak was not the first, nor was it the only company who developed (an inflammable) smaller film for the amateur, as an alternative to the highly flammable 35mm nitrate film. More companies had alternative formats, such as the 17.5mm and 22mm, but these had never really caught on. Pathé Frères were successful for a few years with a 9.5mm version (Pathé baby), but in the end, this was no match against 16mm.
Kodak’s system had many points in its favour: the Cinekodak camera was compact and robust, the film could be loaded easily, film development was not expensive and the film was inflammable. The modern and very expensive ad campaign Kodak used to introduce 16mm in the market probably helped its success.
The Cinekodak camera was the start of a new hobby for millions of amateur moviemakers around the world. The 16mm format also became popular in the Netherlands, and Dick Laan was one of the first to use this film. The cine film was especially popular with travellers to the Dutch East Indies. H.J.A. Sanders and J.T. Sandberg were two of the many who recorded their lives there with the help of 16mm.
A trade magazine for the cine-filmer called Veerwerk appeared in 1932 and included contributions from Dick Laan and Johan Hunningher.