Stoop and the folklorist
One of the first films that screened in the municipal school cinema in The Hague once that institution became independent in 1918 was Hoe men het geld maakt in Nederland by Willy Mullens. David van Staveren was the director of The Hague’s school cinema and he was closely involved in the making of this film.
Jules Stoop, the director of the newly founded company Filmfabriek Polygoon, was irritated by the close connection between Willy Mullens’ company Haghe Film
and The Hague’s school cinema, as well as by the fact that its director Van Staveren was also a member of the board of directors of the Nederlandsch Centraal Filmarchief with whom Mullens had negotiated a particularly favourable contract.
Stoop aspired to take over some of Haghe Film’s share of the documentary and educational film market. To achieve this, he approached Dutch folklorist Dirk Jan van der Ven in 1920. Polygoon wanted to launch itself in the market with a major documentary work, and the folklorist had recently proven he could generate a lot of attention when he organised the Vaderlands Historisch Volksfeest.
The resulting film, Nederland’s Volksleven in de Lente, which also quickly became known as the ‘Spring film’, was made for both educational purposes as well as general audiences. Despite positive reviews, in the end, the admission figures were disappointing. The film was actually too long and monotonous for children. Known as an ‘edifying’ film, it was shown remarkably often in conference centres and community buildings, where the popular folklorist would be present to provide a long introduction.