The first city film
In 1915, Willy Mullens was commissioned by the Vereeninging Vreemdelingenverkeer to make a film for tourists about The Hague and Scheveningen. The film was titled Mooi Holland and was released in that same year.
In 1918 another city film was made, this time commissioned by the city of Arnhem. From that moment on, Mullens started using a more systematic approach. He wrote to a large number of municipalities: ‘By making a film of your city and its surroundings, you will be both contributing to the popularity and knowledge of your city for Dutchmen as well as increasing the traffic of foreigners to your area’. Municipalities would supervise the filmmaking so that the depiction would be as optimal as possible. Mullens himself would handle the filming; the distribution of the films would be taken care of by HAP. The municipalities would each receive a copy of the film.
Mullens drew up a price list for the municipalities:
- municipalities with fewer than 10,000 residents: 100 guilders (150 metres of film)
- municipalities with between 10,000 and 30,000 residents: 200 guilders (220 metres of film)
- municipalities with between 30,000 and 60,000 residents: 300 guilders (330 metres of film)
- municipalities with more than 60,000 residents: 350 guilders (380 metres of film)
Municipalities could purchase an extra copy of the film for 85 cents per metre.
The films would become part of an archive that contained films from all municipalities and important events. The final result would end up as a sort of film encyclopaedia.