Prototypical Producer
The image of Van Heijningen is that he all too gladly plays the role of the prototypical producer: a big cigar, an expensive car, an impressive house and everything that goes along with all this – and that image isn’t just created by the media. As Van Heijningen himself has stated, he started it all as a sort of joke. It’s a kind of mask that he puts on, not inspired by film producer Irving Thalberg, as is often postulated in the media, but instead modelled on Alfred Hitchcock, according to Van Heijningen himself.