Slapstick of Daily Life
The opening of Vasermane’s new video installation Formed by the Gaze, Twisted by the Beast was celebrated with an Artist Talk within the Eye on Art series. During the introduction to the film programme Vasermane tells us, without wanting to date herself, that she was born in Latvia in times of the Soviet-Union. Whether the artist being born in Latvia under the Soviet Union’s rule is in direct relation to the provocative nature of her work, Vasermane dismisses. In the global north we are just as much subject to regulatory power influencing our actions, she suggests. She proceeds to show us videos of Black Friday sales in which people lose themselves in fanatical consumerism. Like madmen, they storm shops and get in fights to get hold of the biggest and cheapest television screen. Vasermane calls it ‘slapstick of daily life’, because just like the slapstick films of the previous century, these videos stir up laughter by exaggerating human behavior. In her work, Vasermane regularly refers to this kind of ‘slapstick of daily life’. For example, in her earlier work Almost Never Present II she was directly inspired by the Black Friday videos, choreographing fights in front of storefronts. In Formed by the Gaze, Twisted by the Beast the references are more obscure, however present.
If you walk up the stairs of the Eye between 2 and 9 December, you will come across the first work of the video installation at the end of the stairs. The scene that is shown also takes place on a staircase; but this one is adorned with red carpet. The staircase in the video is reminiscent of the staircase of the Palais des Festivals et des Congrès. Every year the staircase is used for major gala premieres for the Cannes Film Festival and is likewise decorated with red carpet. But whereas in Cannes celebrities from the film industry climb the stairs in a seemingly organized manner, the figures in Vasermane’s work slip on their dresses, fall down the stairs and get into fights with each other, in which even their gala outfits are not spared.
Yet even the scene from Formed by the Gaze, Twisted by the Beast is not far removed from reality. During this year’s edition of the Cannes Film Festival, an internet scandal broke out when videos of a security guard having apparent run-ins with celebrities during various red-carpet moments surfaced online. The videos were widely shared and analyzed by social media users and entertainment websites. Who was to blame for the confrontations? Was it the security guard, who enforced the festival rules, but by doing so transgressed the (physical) boundaries of its guests, or could the blame also be attributed to the celebrities for not following the festival’s rules? The disruption of the status quo as seen in the videos proved to be an endless source for contemporary entertainment.